News Analysis Brief #1

Story #1: Gun-control groups focus on changing the conversation at the state level and with new allies

 

Link: http://www.prweek.com/article/1399182/gun-control-groups-focus-changing-conversation-state-level-new-allies

 

Summary

Following the recent shooting in Orlando, Florida that took the lives of 49 people, advocates for gun-control have been increasingly active about spreading word about the need for stricter gun control laws. Opponents to gun control have more money and power making it difficult for those for gun control to get their message out. According to the author, Alison Kanski, Matt Canter, a SVP at Global Strategy group “contends many NRA members support common-sense gun laws, like not allowing people on terrorist watch lists to by firearms.”

 

Importance

Gun control is at the forefront of American politics and as a PR professional on either side of the argument it is critical to keep up with how your opponent or those that share similar views are portraying the situation. This is necessary because groups on both sides of the argument have a strong ability to sway members of the public to either side.

 

Story #2: David Cameron resigns, world leaders respond after ‘Brexit’

 

Link: http://www.prdaily.com/Main/Articles/20977.aspx

 

Summary

On Thursday, June 23, 2016 Britain voted to leave the European Union (EU) becoming the first country to do so. This greatly impacts the economies and businesses around the world, not just in Britain or the EU. Leaders in both Germany and France do not see Britain leaving the EU as a step in the right direction. According to the author, Beki Winchel, “other world leaders echoed the sentiment that the decision was detrimental.”

 

Importance

This event is important because, as the article stated, it will impact businesses all over the world. In the coming months PR professionals in companies impacted by this will need to reassure their employees and customers that the business is going to remain financially stable. If a company is not in a good place financially it is important for the messaging to be transparent, honest and straightforward. However, it would also be critical to assure those involved that your company is taking the steps to fix it.

 

References:
Kanski, A. (2016, June 17). Gun-control groups focus on changing the conversation at the state level and with new allies. Retrieved June 19, 2016, from PR Week website: https://www.prweek.com/article/1399182/gun-control-groups-focus-changing-conversation-state-level-new-allies
Winchel, B. (2016, June 24). David Cameron resigns, world leaders respond after ‘Brexit’. Retrieved June 26, 2016, from Reagan’s PR Daily website: http://www.prdaily.com/Main/Articles/20977.aspx

 

About me!

My name is Amy Weinfurter, I am currently a senior here at UWGB and am set to graduate in Spring 2017. I am a Business major with a Marketing emphasis and a Communication minor. After I graduate I hope to get into the Sports Marketing/PR industry.

This blog is where I will be posting my assignments for Public Relations Writing. I look forward to reading and discussing PR topics with you all over the next few weeks. If you have any other questions about me, feel free to ask!